It’s easy to be cynical when it comes to movies for kids, especially during the summer. A succession of safe, loud, obnoxious films are nearly always lined up for the school break months, lingering at the box office until well into September. Even the quality ones with craft and ambition put into them can feel like IP-introductory exercises, maintaining brand awareness in the first two quadrants into infinity and beyond. But be cynical no more! (Maybe get a bit of lunch in and lighten up…)
The IFI Family Film Festival, the Irish Film Institute’s annual event of cinema catered to young viewers, returns in July with a programme of international treats to entertain film fans of all ages, whatever the weather.